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Blogging in the USA

2012 April 30
by roostonline

Blogging is a way of life – it is personal in its motivations and approach.

At Roost Online we are interested in finding out what makes bloggers tick and what they see as valuable in working alongside brands. We know that this varies across sectors, interests and locations, even within the UK geographical access to events and cities means that a blogger has to respond differently to requests based on where they live/work.

We have long since know that the US blogosphere again is very different to that of the UK in terms of that it seems to have found a more commercial positioning as a result of being more established. We have now run several campaigns outside of the UK, but our thirst for insight is such that this week our Strategy Director, Simon, is off to New York to go and meet some bloggers and brands to understand a little more about what they want from a ‘relationship’.

If you are New York based and want to get in touch for a coffee, please give Simon  a shout on

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